Selina McPherson is the marketing lead at Hatch, an automated software development platform empowering non-technical leaders to build their own apps. Selina launched her career at a brand and marketing consultancy, working with executive teams at behemoths like Coca Cola and Godiva. For the past 8 years, she has specialized in smaller ventures, leading entrepreneurs and early stage companies to creative, data-driven growth. Selina has led B2B and B2C marketing for ventures in San Francisco, Europe and D.C., ranging from health to fashion to tech.