In 2014, Max Frankel founded Max Points (MaxPoints.co), which helps individuals and businesses earn and redeem their rewards in the most valuable ways. To reconcile his love of travel and its cost prohibitive nature, he unearthed the complicated world of credit card points and frequent flyer miles. Through his methods, he has traveled to more than 120 destinations across 6 continents with points/miles, many times flying in first class for the price of a cup of coffee.