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Designer [clear filter]
Wednesday, September 13


Inclusive Design and Power of Constraints
Limited Capacity filling up

Many Product, Services and Experiences (PSEs ) such as the flexible drinking straw, OXO Good Grips, Rolling Luggage, and sidewalk ramps were initially created to address a unique diverse ability that resulted in benefiting all universally.

Currently, diverse abilities have proven more challenging to address due to increased use of mobile technology at points of interaction, both on and offline.

The challenges presented also provide a design constraint to: check assumptions and challenge the myth of the “average user”; recognize opportunities presented in identifying diverse user ability; and design inclusive PSEs that are relatable and effortless for both customers and users.

avatar for Maxine Morris

Maxine Morris

Maxine is the founder and principal consultant of StratID – a design consultancy for startups and entrepreneurs, focused on developing inclusive and innovative business models that are able to anticipate change and sustain growth. She holds both a Masters Degree in Design Management... Read More →